Sacha, which means Alexander in Russian, owes his name to Alexander Barrenetxe, because he was so known by his friends. Motivated by French pastry, he founded the first Sacha pastry shop in San Sebastian in 1927, Which inspired him for the brand's logo. he landed in Barcelona in the 1940s, inaugurating the first sacha store in Aribau  with Diagonal Avenue. The Barrenetxe family has always been leading and managing Sacha with special care in maintaining the tradition of baking their products every day, always using top quality raw materials to satisfy the most demanding palates.